How to scale leadership and accelerate business.

Leadership should not stop at getting people to rally around a single cause. We can judge a leader not only on their ability to provide purpose but also on their ability to scale influence.

Cognitive Offloading

Cognitive offloading is the act of using tools and technology in order to reduce the amount of burden placed on our brains. We rely on taking notes and setting reminders so that we don't have to keep consciously telling ourselves or remembering what was said or what needs to be done.

In the same manner this term inspired leadership offloading where we use our influence and actions in order to steer a business or team in the same direction without needing to be in every meeting and every room.

The influence of clarity

Great leaders tend to be clear and concise in how they give others a sense of purpose. Having a clear sense of purpose is the first step in offloading leadership if we provide team with clear expectations and trust them to perform in their role we leave ourselves free to focus on other critical parts of the business.¹

Consistency in decision making is equally important when it comes to scaling your impact. It is through consistency that we can start to affect the decisions of others through influence. A measure of this effectiveness can come from how a colleague may get an answer to their issue from framing the question as if they were going to ask you. If they can get answers through the act of framing the question; then you've provided guidance through influence.

Leaders that don't provide clarity or are wildly unpredictable create more work for themselves. If your cohort would be surprised or are not sure how you might respond then you will get more question and increase the burden of needing to be involved in most decision making.

An area that leaders can practice being consistent is how they draw focus to specific tasks and identify distractions that steer us away from achievements. Informing others of the intent of our actions, as well as how and why something aligns with business objectives can inform others of how we are making decisions. Leaders that keep these reasons to themselves are often those that are afraid of their cohort's success and use opaque information to serve their own advantage.

The influence of action

The rumour mill is another surface of influence. Stories and tales about a leader's reaction to certain characters and how they express their expectations can circulate large organisations. Through mimicry this can create cohesion or division depending on the behaviours they target and expressed.

Leaders must be on the look out for opportunities that present concrete examples what the business values. Through their own actions or through promoting the actions of others.

We should not rely on demanding behaviours vocally or use bureaucratic checkboxes to identify talent. If you want people to behave in a certain manner, leaders must be the first to provide the examples of how others can do it.

If new joiners and juniors are not asking enough questions perhaps it is because the leaders themselves are quiet.

The influence of knowledge

It is far better to offload knowledge than to restrict the team's capacity by becoming a bottleneck. Leaders should find all manners and ways of being useful without being present. One such way is by jotting down documentation and notes. Overcoming a challenging task is an experience that should be shared. We must hold the hope that the next person on a similar task can be provided with a smoother course. Instead of facing the problem again from step one.

Additionally this helps us avoid repeating the same mistakes. We don't need to restrict this to technical process knowledge. We can learn from a negative experience from candidates during the hiring phase or how a sensitive topic was raised among the team.

Leaders can encourage TDDs, post-mortem write-ups and even to make rough notes in places that are discoverable. Starting with a few pointers is better than starting from no-where and these all increase the impact one can have across a business.

Those that play the game politically and keep their cards close do so to the company's and their own detriment as this hampers influence and the scale in which you can exert impact.

Even if these notes haven't found an audience, showing the effort and having the intent can inspire others to share information. Sooner or later you will have an environment where colleagues can find context and knowledge far easier than before.

The more context and awareness people have at work. The more valuable they can be. Leading to a higher chance of moving the company from maintenance to growth.

Nudge

Don't only be a consumer of the company's culture, actively contribute to it. A positive culture and leading through example will shift the business into one that shares knowledge and has open collaboration.

It is through the subtle nudges of behaviour and habit that we can compound the impact of our teams and spread influence, all without being in the room.

Information workers can no longer build their career on asymmetric process knowledge. The person in the office that knew how to work the niche corporate workflow to get their way will be replaced by documentation and an MCP server.

A large overhead for new employees is understanding processes at a company or relying on someone to inform them how things are done. The archetype of that odd senior taking pride in the ability to recall the weird edge cases of the internal admin portal hasn't left yet.

Products will change

Products that avoid allowing their user to voice demand, intentions and needs; will soon feel like exploring a webpage built in the 90s, cute, quirky and stuck in the past.

The need for an experienced power user has been replaced by a Claude or a Gemini. If the LLM can't do it, should we deprioritise it and focus on the things it can do? We've never had time to explore product features and it doesn't help when the UI isn't sorting the buttons by their relevancy to the problem I am having, there's a gap here and your competitor might be offering me a quicker route to market.

UX design and effort is built around imitating interfaces that are already familiar to the audience, for example we still use keyboards optimised to avoid jamming the hammers in a typewriter, a problem modern keyboards no longer have. There's a learning curve that needs to be overcome when using systems, new and old.

The interface can create friction.

We are shifting our interactions with the product to be ask and you shall receive.

If you aren't empowering the ordinary to become power users over night you continue to have an under utilised product with features that customers need but can't find. Search is more relevant than ever.

Don't leave features on the table. Create the power customers.

As an aside my grandmother no longer needs me to teach her how to upload images to instagram. It would appear her ChatGPT assistant has taken my job.

Learning will change

Software has had the most prevalent increase in power users; here the iteration cycle for learning has diminished significantly. If you've built your career around building products through proof, developed learnings and iteration, that muscle now allows you to run micro tests 500 times a day.

The gap self learners and builders are creating will only increase as we've exposed them to a tutor with 24/7 office hours. Some might argue that the models are not deterministic but I'd lean more towards a computer that has read the entire corpus of human experience for references than a tutor that hit their Goodreads target of 12 books this year.

Anecdotally; the cycle time of learning to code used to be about 20mins of searching or syntax look ups. That has been cut down to seconds and if OpenAI is giving us garbage we can test if it works quicker than it can write. There are few industries that can give feedback on a decision as quick. In some industries you have retired by the time a decision unravels.

The speed at which adopters can upskill has sky rocketed but that's only if they're conducting a piecemeal development approach and not generating an entire slop product or forgetting why there are files in a folder called src/.

As with science there's no way to determine what change led to what outcome if we are changing everything all at once. Don't replace ceteris paribus with prompt-and-pray.

In 2017 Google did a collaboration with ACROSS, a media research institute for fashion and culture. In the article they published; they correlated the style and clothing on the streets of Tokyo to the mood, economy and politics within Japan. At the height of the 1980s bubble economy; streetwear had a strong brand culture, it was important that the label was luxury and visible on clothing. After the economy slowed down there was a shift towards a more conservative style and any indication of brand was seen as unpopular.

What decides the clothes we wear and what changes these decisions?

Signalling

As much as we would like to say that we use clothes to express our own individuality, I believe the choices we make our largely driven by others and how they perceive us. It is an estimate of other's perception that determines how we choose clothing otherwise a toga would be as normal as suit. We are also concerned with signals that might cause confrontation or alienation.

If people are willing to go through the effort of changing their name or code switch in order to avoid bias, prejudice or create familiarity then this behaviour is undoubtedly represented in our presentation.

When it comes to style I believe most people aim to avoid being controversial and often offload thinking about what they wear by relying on those around them. This is why we see groups, despite believing in their own personal uniqueness, wear the same thing. This is why if you are wearing sweatpants on Monday you can't sit with us.

The Generational Caveat

Before diving into observations on attire we should address that culture and economics form different groups of people and generalisations can't be drawn across these clusters. My Gen Z sister targets second-hand clothing which she has said is situated in the realm of 'ugly is cool' but not so ugly that it is just ugly. An essay on Gen Z would require some full-time research, beyond what I am capable of on a Sunday.

My insight is probably very yuppie, very millennial.

London

Observing some of London's street style over the last three years I believe we can see a similar attachment of style to the economy and politics. Beyond the drive of person A is liked and wears B therefore B is going to catch on, I think the economy and mood of London contributed to a rise of the Carhatt style aesthetic due to a shift away from conservatism.

The Carhartt's WIP label started in 1994, it's first store was opened in London in 1997. Traditionally a workwear brand they're a company that have grants for apprenticeships called the "Love of Labor Grant". So a shift away from pretentious conservatism towards a more labor focused worker label seems to fly.

Perhaps wearing Carhartt signals you're fine with being associated with left leaning ideas and are against twelves years of Tory austerity. However Carhartt allows you to keep a level of conspicuous consumption since nothing says "I have disposable income" like a painter's jacket without paint or a welder's jacket without scuff.

We can see this in the worker style jackets being released by a growing number of brands each winter. They're the modern day denims so I can assume we will start seeing them being sold with scuff and holes for twice the price if portraying a hardy character catches on.

The Outdoors

I made an observation that caught attention; stating "Nothing says 'cost of living crisis' like wearing your Arc'tyrx jacket to Lidl". This is funny for a few reasons; before the brand gained it's street cred it was a highly technical, high performance outdoor brand - typically these jackets go for £450-£1000 at retail. So this man is concerned about cost cutting food habits and doing a weekly shop at Lidl, but when it comes to his appearance let's not hold back. He's effectively wearing a tuxedo for the line at the soup kitchen.

Arc'tyrx hasn't been the only outdoor brand that has gained popularity, The North Face had it's lime light in streetwear and Patagonia was used by people tied to their computers to indicate they have hobbies outside of the office.

While I do think there's been a mood to shift toward a more labour focused work attire¹. This is driven more by economics than political signaling. We've seen an interest in the traditional Barbour style jacket being hung up in Uniqlo and M&S. While these may be affordable alternatives, Barbour is not typically associated with taking down drywall but shooting animals on an estate; the thing that the original Barbour jacket and the brands I've mentioned above have in common is their durability and quality.

These brands are popularizing alongside the term 'cost-per-wear' and perhaps others have found longevity in these garments. The weather being hotter and colder is also asking our garments to provide both style and function.

Montbell a brand that's slogan is 'Function is Beauty' recently opened their first store in the UK and 14 of the jackets on their site are currently sold out, which shows there is still demand for functional outdoor clothing.

Durability Fights Inflation

Growing up I learnt that purchasing goods at a whole sale price not only offers a discount from buying one item at a time but shops that sell individual items can increase prices over time and having purchased all the loo paper you need for the year let's you fight those inflationary pressures while keeping your bum clean.

It was the durability of jeans that caused their rise in popularity, more so than their representation among the miners.

Thanks to their new near-indestructibility, Levi’s became the clothing of choice for the rugged, hodgepodge band of workers, outcasts, entrepreneurs and outlaws building America’s future.

- Levi's - A RIVETING STORY

If we were to contrast the clothes we wear today to the disposable paper dresses that were the peaked of style in the 1960s there's a clear shift towards the functional and durable. The alternative is second hand and upcycling which offers many hidden gems and even among the 2nd hand market there's a higher bid for clothing that appears durable and long lasting.

Could I be alone in wanting my clothes to last longer?

People love taking shortcuts and are addicted to spotting patterns. These patterns can enable us to get answers in the face of complexity.

To illustrate this I've written a logic puzzle which provides new puzzles every day. After promoting this on my instagram it took two days to reach the same number of views that my blog got over the last three months.

Discovering heuristics is work but it's also fun. You might have noticed, depending on which puzzle is showing today, that once you've spotted a pattern it fills you with a little bit of joy as you move closer to the solution.

Heuristics show up in more places. Loan sharks come-up with guesses that determine if a business should be funded. Startup investors use the latest VC zeitgeist to purchase equity.

Chess

We are taught heuristics. In chess we learn how much each piece is worth; for example a pawn is worth 1, knight 3, rook 5 and queen 9. Using these numbers we can make calculated decisions in order to help analyse trade-offs. These values are made up, but they're an educated guess at the current board state and determine who has the advantage or which move might be favourable.

Chess engines also assign values to pieces. Stockfish assigns pawns 208, knight 781, rook 1276 and the queen 2538. These are probably more in-line with what the pieces are actually worth but we can't get a human to do this maths during a game of blitz chess.

There is another way chess engines assign values to pieces and it can change through-out the game. Using a grid we assign values to the board positions and how much each piece will be worth in that position. As an example, a knight in the centre of the board is worth 3 more points than a knight in the corner. We know this intuitively because the knight will have more attacking opportunities in the centre than in the corner. A chess engine can have more precise numbers for the value of each board position given a large enough set of chess matches.

Other Places

Heuristics show up through-out life as they are synonymous with lessons learnt. However it is important that we assert these rules with some rigor as this is where bias can seep in, as with what might happen in naive underwriting.

We don't have to worry about this with logic puzzles or chess, these are just for the fun of it.

Over 43 years Edsger W. Dijkstra wrote 1318 essay papers. At the rate I am writing blog posts I should overtake him in 37 years. This is if I keep going at 1.5 weeks per blog post.

An aspirational blog is typically one that has 1-4 essays all dated about 3-7 years in the past. We can further identify these blogs when they contain a post that says something along the lines of "Hey this is my blog, I hope to write in here frequently, stay tuned!" and we never hear from them again. So having a blog seems to be something that people wish to have, but not something they ever get around to publish content on.

Then there are blogs that are full of content and insight. When I've come across these you tend to leave with a strong opinion of the writer and you might even think, "damn, I want a blog like this".

So what makes the difference?

Motivate Yourself

A number of people have asked "How do you motivate yourself to keep writing your blog" and after putting thought to the question I've realised that all motivation can be broken down into 3 steps.

The first step is defining your goal, and in this case we can say the goal is "Create a blog, or a blog post." Goal setting is shallow. Often there's nothing unique about anyone's goal, as with aspirational blogs, showing one's thoughts and personality seems to be something everyone wants to do.

The second step is where we attach meaning to our goal. Try to get deeper than the six year old that want's to be president. Why do you want a blog? Why do you want to be president? The six year old might wish to give their class mates chocolate every Friday maybe they want to make a positive difference in people's lives, on these two reasons alone which six year old do you think is most likely to become a president.

So why do you want to write a blog? Some of my reasons include; I want to receive feedback on certain topics. I want to use it to connect with colleagues, friends and others interested in the same thing as me. I want to build credibility and become a source of insight. I want to get better at writing. Now we've defined Why.¹

Throw Away Your Goal

At this point we can get rid of our goal of "Create a blog, or a blog post" because the next step is to figure out "How".

How can I receive feedback? How can I connect with colleagues? We need to make assumptions and list all the possible ways we can get feedback or develop connection. It's important to highlight that we are out to prove or disprove these assumptions. If we write a blog and don't get feedback or we end up without creating connections then we should be happy to throw it away. At the end of the day our goal is not to have a blog, it's to create connection and the blog isn't working.

We can apply this to other goals that people typically have such as "Get a Job". If we aren't able to find work then we need to think about Why we want a job. It might be money, it might be being part of something greater than yourself. Well there are ways of making money and being part of greater things that are not contingent on getting a job. If we are too attached to the goal we might be blind to opportunities which will help us achieve the underlying driver that's causing us to want a job.

Recession Proof

Knowing the Why is an important part of the motivation. If you can't get yourself to sit down and write on a Sunday, one of the easiest ways to get yourself into gear is to reflect on why you want something. I'm doing this to get better, I'm doing this to build credibility. These reasons are often bigger than your current self and bigger than the dilly-dally of your procrastination session.

Where else are your ideas going to go? There's no point in collecting and holding onto your ideas for the slim chance that you get the right moment to apply the nugget of wisdom. You're more likely to get these moments if you are writing about them. Prove you know something by writing it, and avoid forgetting things by having it written. Finally; write for yourself - not for others.

Getting Started

Beyond trying to motivate yourself, you can make writing easier by making small notes of the thoughts you have throughout the day that you think make an interesting tidbit to tell someone else. Having one place to gather these notes is helpful as you have a flock of thoughts you can collate and group into some coherent essay. That way when you sit down you're not starting with the blank page, you've got a jumping-off point.

Once you are in the habit of doing this you'll tend to be eager to find things that bring you inspiration. It is important that we motivate ourselves to seek inspiration and we are not sitting and waiting for things to come to mind. Being active in sparking inspiration will change how you approach how you consume content and the conversations you're having with others.

Through the process of creating my blog I've found that I've started to engage more with others on topics that I wish to find out more about. I'm fleshing out my own ideas through conversation. I'm trying to find books that touch on topics that I'd like to explore and write about. There's now a loop of being eager to write which is making me eager to learn which is making me eager to write. Which is funny, because I've found that the process of writing a blog post is fulfilling my underlying motivations more so than just having the blog.

Giving yourself a deadline helps too.